PUT YOUR PRODUCT INTO THE HANDS OF YOUR BUYERS
Bespoke hackathons and challenges to upgrade your event-led growth


Host a custom hackathon-style event or challenge that engages your audience and helps you stand out from the sea of sameness


TURN YOUR AUDIENCE INTO ACTIVE PARTICIPANTS
For your team
You know AI boosts productivity, but starting is hard. Host an internal hackathon to give your team space to build use cases and prototypes together
For your community/partners
Make product adoption fun. Skip boring demos, webinars and guides. Get them hands-on, crowdsource ideas, and create a memorable, engaging learning experience that leads to growth.
The best way to show your product’s value? Get your prospects using it for instant value creation through a challenge that captures attention, drives interaction and boosts pipeline.
For your prospects


Passive audiences drain resources and deliver little value.
Turn them active and into real prospects with hackathon-inspired challenges.
CONVERT ENGAGEMENT INTO ROI
Suru does the heavy lifting to make you look like the hero
Save hundreds of hours
Don't risk the DIY approach. High-impact and high-effort diverts you from your core responsibilities. Seek maximum results without the stress, cost, or distraction.
More with less
The pressure to do more with less continues: stalled deals, shallow pipeline, weak leads, changing budgets, and low adoption—all while executives demand faster growth.
Maximize Engagement
Where engagement meets proof-of-value, blending pre and post engagement together with real product experiences to spark warm leads, credibility and exploration.
Our market speciality
Specialists in designing and running standout hackathon experiences for B2B tech —from SaaS and Web3 to the new wave of AI-native startups reshaping business.
Investment
Virtual demand-gen has a limited upside of 2x return. Suru delivers a 6x return at 50% less cost with 10x engagement boost. Risk-free, maximum return.
Speed to market
Time kills deals. Suru gives you an out-the-box, premium demand-gen/growth experience, ready to customise around your market solution one-time or under campaign.


Good webinars used to be enough. Evolve your virtual events to have more impact, engagement and intent.
Pressure to drive more pipeline with less
Marketing is expected to deliver more revenue with shrinking budgets, not just vanity metrics .
More competition (and they run webinars too)
Buyers have more choices and are more likely to remember the brands doing something different
Virtual events are underwhelming
The content is good, but low attendance and weak engagement fail to truly connect with your audience with diminishing returns kicking in.
UPDATE YOUR VIRTUAL EVENT STRATEGY
No two-way engagement at scale
Lack of real interaction with your audience makes it hard to uncover buyer needs or build trust.
You want to educate your audience, but they're bored
Most virtual events feel like lectures—your audience half-listens, multi-tasks, and only remembers pieces of it


CUSTOM, INTERACTIVE EVENTS
Suru does all the work so you can focus on building connection and engagement


SURU DOES IT ALL FROM A to Z
We drive strategy, engagement and execution, so you can focus on relationships and results
Hackathon-style events drive 10x more engagement than webinars—thanks to real collaboration, tangible outcomes, and lasting impact.
LEVEL UP YOUR WEBINARS
Forget passive webinars and boring demos. Host an event that gets your prospects hands-on with your product, generates more qualified leads, and creates real pipeline.
CREATE UNIQUE FOR YOUR AUDIENCE
SURU LABS
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San Francisco | London
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