THE HACKATHON EXPERIENCE

Hands-on learning

Hackathons stretch participants’ creative thinking, problem-solving, collaboration, and communication skills—often under tight timelines. They offer a hands-on way to apply and grow skills in a real-world setting.

Collaboration with peers

Working with people from different teams, backgrounds, or disciplines exposes participants to new perspectives and approaches, encouraging broader, more strategic thinking. Its peer-to-peer learning at it's best.

Creative and innovative thinking

When freed from day-to-day constraints, participants are encouraged to think boldly and try new ideas. The hackathon environment fosters experimentation, risk-taking, and unconventional thinking. If you want your audience to think differently, provide the space to do it.

Peer Networking

Hackathons give participants a sense of purpose and makes them feel part of something larger. Solving meaningful problems together as a team creates a strong sense of connection, camaraderie, and pride in contribution. Surface level small talk at networking mixer doesn't even come close to comparing.

How a hackathon works

CHALLENGE PRESENTED

The group is briefed on the real-world marketing challenge the nonprofit organisation is facing

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WORK ON SOLUTIONS

PRESENT SOLUTIONS

JUDGING & VOTING

Teams of 3-5 brainstorm, collaborate, and develop their solutions within the parameters

Each team presents their solutions live, to the group and a panel of expert judges

Judges and participants cast their votes, winners are announced and prizes awarded

This isn’t a “sit back and take notes” kind of thing. At a hackathon, you’re in it — thinking, building, collaborating, and pushing ideas forward with your team. It’s hands-on from the start, and that’s what makes it exciting. You don’t just talk about what could work — you make something happen and engagement moves to another level.

Watch your audience engage in a more memorable and impactful way

Create a hackathon or challenge that turns your audience into active participants

Active participation instead of passive attendance
Instead of watching from the side-lines, participants are immersed in real-time problem solving, making the experience personal, hands-on, and memorable.

Real-time learning and growth
Hackathons are crash courses in collaboration, creativity, and problem-solving. Participants gain new skills and perspectives, learn from peers, and get on-the-spot feedback they can apply right away.

Deeper human connection
When people work together to tackle meaningful problems, they connect more deeply with the cause, brand, or organization behind it—driving better engagement and loyalty.

Instant community and collaboration
Working together creates a shared sense of purpose and momentum. Participants bond quickly through collaboration, making the event feel more like a movement than a meeting.

It's Actually Fun
With time pressure, creative energy, and team spirit, hackathons feel more like a game than a meeting, making them a more memorable experience that people genuinely enjoy.

Stop talking at them, they aren't listening.

Good webinars used to be enough. Evolve your virtual events to have more impact, engagement and intent.

Pressure to drive more pipeline with less

Marketing is expected to deliver more revenue with shrinking budgets, not just vanity metrics .

More competition (and they run webinars too)

Buyers have more choices and are more likely to remember the brands doing something different

Virtual events are underwhelming

The content is good, but low attendance and weak engagement fail to truly connect with your audience with diminishing returns kicking in.

B2B buying has evolved. Has your virtual strategy?

No two-way engagement at scale

Lack of real interaction with your audience makes it hard to uncover buyer needs or build trust.

You want to educate your audience, but they're bored

Most virtual events feel like lectures—your audience half-listens, multitasks, and moves on with limited recall.

Hackathon experiences consistently deliver 3x higher ROI compared to traditional webinars due to dynamic engagement, tangible outputs, sustained collaboration, and measurable business impact.

Level up your virtual events

Functions powering outcomes with hackathons

See for yourself

Hackathons are an unique mix of learning, collaboration, tangible outcomes, networking and fun

Ready to create a more dynamic and engaging experience for your audience?