B2B event activations where buyers build with your product
Build buyer trust, product demand & pipeline through Suru's fully managed buildathon and hackathon experiences
Booth scans, webinars, and demos only go so far
LEARN WHAT THEY NEED
Buyer questions and use cases come up live.
STAND OUT
Buyers actively participate, not just walk by the booth or passively watch your presentation. No window shoppers here.
Sales picks up from what participants collaborated, built and shared.
FOLLOW UP WITH SUBSTANCE
People use your product on a real challenge for a nonprofit, witnessing the value and pain it solves first hand.
SHOW, DON'T PITCH
Give buyers something to-do, not just something to attend
Sales & Revenue
Sales leaders, account executives, and revenue teams focused on pipeline creation, conversion and productivity.
Marketing & Growth
Demand gen, digital marketing, content and growth leaders seeking smarter ways to drive acquisition and engagement.
RevOps & AI Automation
Operators, builders and tech enthusiasts using AI to scale GTM execution through workflows and MCPs.
For each event we bring together participants with diverse perspectives, skills, and experience to create a dynamic learning environment
Who we serve
GTM BUILDATHONS & HACKATHONS
Bring target buyers or customers together to solve a real challenge using your product. Participants build skills, explore use cases, exchange ideas and experience your product’s value firsthand. Your team builds relationships grounded in something they’ve accomplished together.
PRIVATE EXECUTIVE DINNERS
An intimate dinner where executives set the agenda, compare notes with peers, and work through the challenges they bring to the table. You build relationships with executive buyers, hear what’s top of mind for them, and leave with a natural reason to follow up on the challenges discussed over dinner.
HYBRID EXPERIENCES
Pair a virtual buildathon with an in-person dinner days later. Guests arrive with shared experience, familiar faces and a conversation already underway, giving your team more to build on.
TRADE SHOW BLITZ
Maximize your trade show investment with a fully managed market activation. Combine a virtual buildathon, private executive dinner, on-site support and curated ICP meetings to connect with prospects before, during and after the event.
Generate more B2B pipeline
Collaboration drives every Suru activation. We create experiences around your ICP and goals that give buyers a reason to engage.
Fully managed, from start to finish
From audience recruitment and experience design to facilitation and delivery, Suru handles the details so you get dedicated time with your audience
When budgets tighten, standing out matters even more
We bring real-world experience to every challenge, with practical execution, audience insight and faster action.
18+ years in GTM has taught us this: AI is blurring your USPs and eroding trust.
We've owned the budgets, made the business cases, and been accountable for the same results you seek now.
Upcoming 2027 Buildathons
Join the other SaaS companies generating fast pipeline
Be part of Suru's 2027 global GTM Buildathons or create your own unforgettable experiences to displace your competition and accelerate the results business leaders care about.
Frequently Asked Questions
SURU LABS
© Suru Labs 2026
Join the Suru newsletter