PUT YOUR PRODUCT INTO THE HANDS OF GTM buyers
Buildathons for revenue teams to earn trust and turn buyer engagement into opportunity
Where are you growing?
Buildathons create a different kind of opportunity: your product becomes integrated into the buildathon, not just another logo on a banner.
Product Adoption
Thought Leadership
Brand Awareness
Demand Gen
Community Engagement
Giving Back
Real engagement comes from doing, not just watching
Sponsors are integrated into the experience
Suru buildathons are hands-on events where participants collaborate to turn ideas into tangible solutions within a few hours. Working in teams, they tackle a real nonprofit's marketing challenge, build something practical with the designated tools, and share the results with the rest of the room.
What is a Suru Buildathon?
The buildathon experience
A half-day high energy buildathon fully managed and curated with the challenge designed around your activation needs.
(You just show up on the day)
CHALLENGE PRESENTED
The group is briefed on the real-world marketing challenge our designated nonprofit partner is facing
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WORK ON SOLUTIONS
PRESENT SOLUTIONS
JUDGING & VOTING
Teams of 3-5 brainstorm, collaborate, and develop their solutions within the parameters
Each team presents their solutions live, to the group and a panel of expert judges
Judges and participants cast their votes, winners are announced and prizes awarded
Sales & Revenue
Sales leaders, account executives, and revenue teams focused on pipeline creation, conversion and productivity.
Marketing & Growth
Demand generation, digital marketing, content, growth and campaign leaders looking for smarter ways to drive acquisition and engagement.
RevOps, AI & Automation
Operators, builders and technology enthusiasts building workflows, experimenting with AI and looking for new ways to scale GTM execution.
The Participants
Six unique benefits you won't get at any other event in 2027
Show your value, earn their trust
Across six cities, from San Francisco to London, a different kind of GTM gathering unfolded in 2026.
There were laptops open, ideas taking shape and strangers becoming teammates. Across six in-person Suru buildathons, more than 300 marketing and GTM professionals came together to tackle real challenges facing nonprofits—learning, experimenting with AI and building something that mattered beyond their own working day.
The footage tells the story: heads together around a table, a breakthrough met with laughter, the nervous energy before a team presents. People arrived to develop their skills. They left with new connections, work they were proud of and the feeling that their time had made a difference.
Sponsors were part of that story, not logos on the side lines, but partners embedded in the experience. Their teams, tools and expertise became part of the work, creating opportunities for conversations grounded in shared effort rather than a sales pitch. The post-event private dinners for leaders helped to advance the use cases.
For sponsors, that is the opportunity: to build relationships with a relevant GTM audience while helping turn professional ambition into practical support for a nonprofit.
Not just an event to be seen at. An experience to be part of.
What happened in 2026
Suru builds and deploys around your GTM
Sponsorship Packages
The participant experience
FAQ
Executive dinners are our go-to. Is this better?
Simply put, they are different but arguably more effective if your goal is to rapidly build trust, shorten your sales cycles and have the real buying committee seeing/touching/getting hands-on with what you are selling. It's especially powerful for new market entrance.
Who should sponsor a GTM Hackathon?
SaaS providers, AI and automation platforms, sales and marketing technology vendors, revenue intelligence tools, data providers and other businesses that help GTM and marketing teams work more effectively.
Do sponsors need to provide their software?
Not necessarily. Product access can make the experience more valuable, but sponsors can also have the theme of the buildathon built around the problem your solution solves for. We'll agree the right approach together.
Can we target a particular audience or use case?
Yes. We can explore challenges and activations aligned to specific GTM functions, workflows or business objectives, subject to the event format and participant profile.
Can sponsorship help generate leads?
Absolutely, sponsors receive the full list of participants, all opt-in. And because they've already interacted with your product and brand, they are warm leads for sales to follow up with.
What results will we receive after the event?
Each sponsor receives a post-event executive summary as well as access to all the solutions created during the buildathon.
Build trust early. Nurture it into sales-ready opportunities.
Your next great customer could be building with your product
SURU LABS
California nonprofit public benefit corporation
© Suru Labs 2026
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