NEW YORK CITY

March 27, 2025

NYC is a wrap!

Thank you to all of our brilliant participants, sponsors, and judges for fantastic day of collaboration, peer-to-peer learning and giving back to Thorn. See our other upcoming hackathons

Break the monotony of traditional B2B marketing events

Be part of something different with our lead partner HockeyStack

Where collaboration and learning meet purpose

Spend a day face-to-face with an incredible group of B2B marketers, teaming up for a dynamic, friendly competition. Together, you’ll tackle a real marketing challenge for a chosen nonprofit—and develop solutions they can implement in the real world.

Learn by doing

Connect with peers

Give back

A fast-paced day of creative problem solving, purpose and outcomes
Hands-on, immersive learning (the most effective way to learn)
Work in teams to share knowledge and experience
Have space to think boldly and apply to a real world problem

Use your skills to support Thorn, a nonprofit making a real difference
Have direct impact by creating solutions for a worthy cause
Be part of something bigger whilst sharing and gaining valuable experience
Contribute to meaningful change and leave inspired

Build meaningful connections through teamwork and shared experiences
Collaborate across different levels, skills and perspectives
Have fun and connect with other marketers in a totally different way

The internet makes it easier to harm kids. Help protect childhood joy.

The non-profit you'll be helping

Meet Thorn. Their mission is to transform how children are protected from sexual abuse and exploitation in the digital age. By combining cutting-edge technology with the latest research, Thorn empowers platforms, investigators and communities to combat abuse. Thorn is helping to create a safer digital world where every child can thrive.

The hackathon experience

We're not talking about the marketing challenges, we're solving them together

CHALLENGE PRESENTED

The group is briefed on the real-world marketing challenge the nonprofit organisation is facing

1

2

3

4

WORK ON SOLUTIONS

PRESENT SOLUTIONS

JUDGING & VOTING

Teams of 3-5 brainstorm, collaborate, and develop their solutions within the parameters

Each team presents their solutions live, to the group and a panel of expert judges

Judges and participants cast their votes, winners are announced and prizes awarded

What exactly is a hackathon?

It's a dynamic hands-on event where you collaborate with others to develop creative, actionable solutions to real-world challenges, all within a set time frame.

Join solo or come with your team

You know your stuff: With 5+ years in B2B marketing, you’ve seen the challenges—and you’re ready to bring your expertise to the table.

You’re eager to learn: Whether it’s new strategies, fresh perspectives, or hearing hot takes, you’re all about leveling up your marketing knowledge.

You’re a team player: You thrive in team settings, enjoy problem-solving, brainstorming, and collaborating.

You like to give back: Using your skills to help Thorn have real impact in the world speaks to your inner philanthropist.

Whether you come by yourself or bring your team, you'll experience an unmatched blend of peer-to-peer learning, team-building, philanthropy, and networking.

If you meet the following criteria, this event is for you!

The diversity of perspective, skills, insights, and experience is what makes a hackathon so impactful.

Learn from peers, be inspired, give back

Hand on heart, this will be the event you learn the most from, create meaningful connections at, and help make a difference in the world.

80

• Experiment in an environment that has real impact

• Create solutions for a charitable cause

• Get hands-on with a real-world marketing challenge

• Participate in fun, friendly competition with peers

• Connect more meaningfully with other marketers

• Learn from peers, mentors, and judges

• Engage in a high-energy, dynamic team collaboration

• Prove your worth with a digital completion badge of honor

Hackathons are a learning experience like no other:

Cassie Coccaro

Communications Lead
Thorn

Emir Atli

CRO & Co-Founder
HockeyStack

Caryne Say

VP of Marketing
Better Together

Joe Lazer

Best-Selling Author of The Storytelling Edge, Fractional Marketing Exec

Meet the hackathon panel judges

Lynn Porterfield

Sr. Principal Consultant
2X

Agenda

This event isn’t for the passive listeners—it’s about active participation.

Throughout the day you and your team will have mentoring opportunities with industry leaders, thought leadership, peer-to-peer learning and networking.

Lead Partner

Supporting Partner

Non-profit Partner

In collaboration with our partners

Community Partner

RSVP

March 27, 2025 | New York City (Midtown) | 9am-5pm
Be part of a highly memorable, dynamic learning experience while also supporting Thorn's amazing work. Join your peers solo or come with a team. Space is limited.

Team formations commence March 18th

Sponsor the TOFU Challenge

Forget standing in a booth handing out endless swag or running another passive webinar. Explore the limited partnership opportunities available.

Engage with your target audience in a more authentic and personalised way through thought leadership, brand awareness, and genuine human connection.