AI Buildathon for Marketers in NYC June 2

WELCOME

Check here for team arrangements, the challenge statement you'll be working on and the schedule across the day.

Find your team and connect with them today

Team 1

Team 2

Team 3

Challenge Statement

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The Agenda

We provide the structure, you bring the creativity

The non-profit you'll be helping

Meet United Way of NYC. Their mission is to bring together businesses, government, and nonprofits to tackle big challenges in the city like poverty, education, and health. They help New Yorkers become more financially stable, through workforce development, improving access to education, and supporting community health.

UWNYC's marketing challenge

New York City isn’t a cheap place to live, and thousands of working New Yorkers struggle to make ends meet every month despite having jobs. Together with your teams, you'll help United Way of NYC explore how to tell the story of ALICE (Asset Limited, Income Constrained, Employed) in a more modern, emotionally resonant way that connects with a new generation of donors. Teams will create solutions for positioning, content strategy and AI discoverability.