AI Buildathon for Marketers in NYC June 2

The only way to learn AI is to actually use it

Join other B2B marketers for a half-day buildathon where you'll get hands-on with AI tools, collaborate, and create solutions to a real marketing challenge our nonprofit partner has. Learn how to apply AI to a real world challenge, experiment with no-risk, and give back to a great cause.

This isn't an AI workshop, its a buildathon

The AI Buildathon is designed specifically for marketers, with a focus on practical, real-world applications of AI across messaging, content strategy, and AEO/GEO visibility.

We’ll be using United Way of New York City as the use case, helping tackle an actual marketing challenge they have while learning workflows and strategies you can apply directly back at work.

No AI experience needed, just bring curiosity. If you’ve used AI tools before, even better. We are delighted to be partnered with AirOps, the content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Content that reflects your expertise, stays true to your brand, and engineered for performance across human and AI discovery.

What to expect

Get agentic

Get hands-on with real AI tools and workflows
Built for experimentation, no experience needed
Leave with skills you can use immediately

Build something that matters

Solve a real marketing challenge for a known nonprofit
Work on ideas that can actually be implemented
See your work create real impact

Connect with other marketers

Collaborate in teams with marketing peers
Build relationships through shared work
Hear how others solve similar challenges

What's an AI Buildathon?

A buildathon is a fast-paced, collaborative sprint where you'll be put into a team with other marketers and use AI tools to build marketing strategies and campaigns for a deserving nonprofit. Come as a team or join solo.

RSVP

Who should attend?

B2B marketers with at least 5+ years experience, whether you're leading strategy or deep into execution (or both).

Marketing Leaders (Director, VP, CMO)
Demand Gen
Content Marketers
AEO/SEO
Social Media and Community
Brand and Comms
Product Marketing
Growth Marketers
Customer Marketing
Marketing Generalists

Lead Partner

Our partners

Supporting Partner

Community Partners

Non-Profit Partner

The Agenda

We provide the structure, you bring the creativity

The non-profit you'll be helping

Meet United Way of NYC. Their mission is to bring together businesses, government, and nonprofits to tackle big challenges in the city like poverty, education, and health. They help New Yorkers become more financially stable, through workforce development, improving access to education, and supporting community health.

UWNYC's marketing challenge

New York City isn’t a cheap place to live, and thousands of working New Yorkers struggle to make ends meet every month despite having jobs. Together with your teams, you'll help United Way of NYC explore how to tell the story of ALICE (Asset Limited, Income Constrained, Employed) in a more modern, emotionally resonant way that connects with a new generation of donors. Teams will create solutions for positioning, content strategy and AI discoverability.