Collab Lab: Marketing strategies for shifting B2B buyer behaviour

A hands-on collaboration challenge

Wednesday 13th November 2024

B2B marketing professionals are invited to participate in our 90-minute Collab Lab. Experience the unique combination of hands-on learning, team-based competition, networking and therapy.

8:00 -9:30am PDT | 11:00-12:30pm EDT | 4:00-5:30pm BST

Turn conversation to action

A Collab Lab is an interactive virtual event where we gather a group of professionals and leverage their collective intelligence to tackle a particular challenge everyone is facing. This is not your typical webinar where you can sit back and passively listen. This is a collaborative, participatory experience.

For 90 minutes we’ll break into teams and work on the problem together. By the end of the Lab, we have come up with several viable solutions for it and you’ll walk away with a list of things you can implement in your own marketing plans.

Come ready to share your experience and knowledge, keep an open mind and let’s start solving these challenges instead of just talking about them.

(while having a friendly competition)

The challenge: changing buyer behaviors

Buyers do most of their research on their own before engaging with a vendor and rely heavily on online resources and reviews

Buyers are more savvy

Larger buying committees

More stakeholders and reviewing panels are involved in decision-making and purchasing

Transparency is favoured

It's getting personal

Information overload, overstating capabilities, real limitations, hazy pricing options...trust and transparency is critical

Personalised buyer journeys are increasingly expected by your buyers, which starts with marketing

This is not 2015

Most sales and marketing teams operate in silos. Very few leverage the power of ABM or DBM and work as one team

In this Collab Lab we'll address evolving B2B buyer behaviour and craft solutions across the entire marketing funnel to help build more pipeline.

Digital natives, with a self-service mindset are a strong presence in the buying group might prefer to never meet a sales exec

Alignment is lacking

Given these buying behaviours, what do marketers need to do differently to engage with buyers?

WIIFM?

• Walk away with viable solutions you can take back and implement into your own marketing plans

• Collaborate with peers and gain exposure to different perspectives and ideas

• Build your network with other marketing professionals

• Leave inspired with actionable takeaways through this unique, immersive webinar experience

• Experience peer-to-peer therapy and be reminded of the beauty of human connection

Ok, I'm ready to go. How is this going to work?

What do I do right now?

Sign up below and our team will be in touch with confirmation and a calendar invite within 24 hours.

Can I bring a colleague?

Absolutely! Feel free to share this registration page with your marketing colleagues and/or share on LinkedIn.

What are your guarantees?

Asides from taxes and death, we don't offer any. That said, we are pretty confident you are going to walk away with a smile and some fresh inspiration.

What happens at the event?

> Everyone will join together online for 90 minutes. Please only join the event if you can commit the duration of time.

> At the start of the lab, you'll be presented with the challenge along with some parameters for creating a solution.

> Then you'll be split into teams where you'll work together in breakouts, scribbling away to come up with a viable solution to the challenge.

> At the end of the designated time, each team will have 5 mins to present back their solution and everyone will cast a vote for the favourite.

> Everyone walks away with new refreshing ideas and creative solutions we all struggle with that can be applied back in the workplace.

What is required?

If your connection is 100%, you may join from anywhere. However please note, this is a camera and mic ON event. If you're camera shy or looking for a more passive experience, this probably won't be for you on this occasion.

Will it be recorded?

Nope. You have to be there live to experience it.

Ready to join the most worthwhile event for marketers this year?

Sign-up now now and get ready to be inspired (it's free!).

Wednesday, 13 November 2024
8:00-9:30am PDT
11:00-12:30pm EDT
4:00-5:30pm BST

Bring your team! Collab Labs are an incredible learning experience for teams. If you have people on your team with at least 5 years marketing experience, invite them too.