Get ready to build!
Check here for team assignments, the challenge you'll be working on, tools being used, agenda and more
Meet your team
Team 1
Michele Lim, Upciti
Natalie Cummings, IAB
Joseph Loayza, Dgtize
Dina Shirin, Aylin Press
Kelly Byrd Marín, PMI
Madison Fraitag, Justworks
Team 2
Tanya Dracolakis, Informa Tech Target
Soizic Sacrez, IAB
Maddi Egana, Popular Bank
Teena Minhas, Basis Vectors Capital
Jeremy Smith, DoubleVerify
Jennifer Crowe, Modus Create
Team 3
Jason Mitchner Jr, Justworks
Carryl M Pierre-Drews, IAB
Vannah Bloom, Fractional
Debbie Gluzband, Insight Global
Sarah Cundiff, Fractional CMO
Susanna Paulus, Lee Paulus Consulting LLC
Team 4
Clemens Hannen, Kombo
Katie Wolberg,Tubi
Nathaly Camargo, Xfinity Creative, Comcast
Olga Wagner, Fractional
Chrstine Rice, Brandfuencia
Jianna Caronan, IAB
Team 5
Christi Williams, Hubspot
Richard Lovejoy, TMX VettaFi
Kevin Yi, Datadog
Thom Craver, Paramount Skydance
Gabrielle Nouhra, Vuelo Marketing
Gabriela Mantilla, Reframe
Team 6
Alvin Yuan, WPP Media
Matt M. Casey, Digibee
Sutheshna Mani, DoubleVerify
Julide Oztap, Fractional
Arun Anand, Matillion
Barry Sands, Sands Advisory
Team 7
Dorotea Lechuga, IAB
Kyle Marino, Perficient
Liz McGown, STRIVE
Arttawan S., IIX
Matt Shenton, Croud
Lindsay Hemings, Justworks
Team 8
Katrina Mullaney, DLC Management Corp
Tricia Levasseur, Amazon
Corrie HW, Blings
Bradley Jobling, RedWinged Media
Shivani Nanadikar, Upbeat
Gabby Kustner, Customer.io
Team 9
Jack Jiang, ET Digital
Ogbonnaya Stephen, AI LAX Summit
Emily Wu, Prism Lab
Jewel Elizabeth, RENTEDTHRIFTEDREAL
Delaney Strittmatter, ADWEEK
Can't find your team? Tell us quick!
The challenge you'll be solving
New York City isn’t a cheap place to live, and thousands of working New Yorkers struggle to make ends meet every month despite having jobs. Together with your teams, you'll help United Way of NYC explore how to tell the story of ALICE (Asset Limited, Income Constrained, Employed) in a more modern, emotionally resonant way that connects with a new generation of donors. Teams will create solutions for positioning, content strategy and AI discoverability.
Your AI Tech Stack
AirOps
PlayPlay
Base44
AirOps powers your content strategy, creation, and performance, helping your brand get seen, cited, and celebrated across AI and traditional search.
Note: Access to AirOps will be sent to the email you registered with over the next few days
PlayPlay enables you to create on-brand videos and images effortlessly, thanks to powerful AI features. No Hollywood editing skills required.
Note: Access to PlayPlay will be sent to the email you registered with over the next few days
Base44 helps you build it, host it, and get it ready to launch. No code. No setup. Just go.
Note: Access to Base44 will be set-up at the event
At the buildathon you'll have lots of support and hands-on guidance with these tools to enable your vision!
The Agenda
Check-in early, enjoy some lunch, meet the teams before we kick-off at 12.30pm sharp.
307 West 38th Street
Suite 1701
New York, NY
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