February 3 2026
12:00-2:00pm ET

February 5 2026
12:00-2:00pm ET

A hackathon for student marketers?!

That's right! Imagine turning your classroom theories into real-world impact. TOFU.AI is your chance to work on a real non-profit brief, solving genuine marketing challenges while building a portfolio that stands out in the workplace. This isn’t a simulation or a game, it's the bridge between your study and next steps in your career.

• Build real campaigns that make a tangible difference

• Collaborate with peers, mentors, and industry pros

• Gain hands-on experience that bridges study and practice

• Showcase your creativity under real-world pressure

• Add proven impact to your CV before graduation

• Opt in for certification of attendance and achievement

Where collaboration and learning meet purpose

Join teams from different universities across states and borders to battle it out in this dynamic, friendly hackathon. Together, you’ll tackle a real marketing challenge for a chosen non-profit—and develop solutions they can implement in the real world.

Learn by doing

Connect with peers

Give back

A fast-moving virtual experience packed with creative problem solving
Hands-on, immersive learning (the most effective way to learn)
Work in teams to share knowledge and experience
Have space to think creatively and apply to a real world problem

Use your skills to support a nonprofit making a real difference
Have direct impact by creating solutions for a worthy cause
Be part of something bigger whilst sharing and gaining valuable experience
Contribute to meaningful change and leave inspired

Build meaningful connections through teamwork and a shared experience
Collaborate across different levels, skills and perspectives
Have fun and connect with other marketers in a totally different way

The non-profit you'll be helping

​EmpowHERto is a nonprofit organization dedicated to empowering girls and young women aged 14–21 from underserved Latina and Black communities. Through programs focused on Wellness, Education, STEM, and career readiness, EmpowHERto equips participants with the tools, confidence, and mentorship needed to break systemic barriers and thrive.

Nurture the next generation of change makers

Agenda

We're not talking theory and in the classroom. We're in the field building and creating together.

CHALLENGE PRESENTED

The group is briefed on the real-world marketing challenge the non-profit organization is facing

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2

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WORK ON SOLUTIONS

PRESENT SOLUTIONS

JUDGING & VOTING

Teams of 5 brainstorm, collaborate, and develop their solutions within the challenge parameters

Each team presents their solutions live, to the group and a panel of expert judges

Judges and participants cast their votes, winners are announced and prizes awarded

What exactly is a hackathon?

It's a dynamic hands-on event where you collaborate with others to develop creative, actionable solutions to real-world challenges, all within a set time frame.

Join with your team

You know your stuff: You’ve heard/read/experienced some of the challenges—and you’re ready to bring your knowledge and enthusiasm to the table.

You’re eager to learn: Whether it’s new strategies, fresh perspectives, or hearing hot takes, you’re all about levelling up your marketing knowledge that's beyond the book and classroom.

You’re a team player: You thrive in team settings, enjoy problem-solving, brainstorming, and collaborating.

You like to give back: Using your skills to help EmpowHERto have real impact in the world speaks to your inner philanthropist.

Calling students of Marketing MSc/Masters - it's time to represent your university/college and make an entry on the TOFU leader board.

You need to join this virtual hackathon if:

Having a diversity of perspective, skills, and experience is what makes a hackathon so impactful. Select your team players (up to 5 max) and register.

The marketing challenge

Shifting buyer behavior

Develop a plan to engage buyers early in their research phase. Provide them with valuable, informative content that positions the organization as a thought leader and trusted resource.

Digital natives

Brand awareness

Create a solution that helps connect with digital-native buyers, removes friction and makes self-service buying easier and more engaging for them

Design a campaign that moves the target audience from unaware to emotionally and financially invested in the nonprofit's mission.

Wondering what EmpowHERto’s marketing challenge will be? We’re keeping it under wraps for now (that’s part of the fun!) , but here’s a peek at past hackathon challenges to get you inspired.

This is not another passive webinar

Hackathons are a learning experience like no other. We are not just talking about the challenge, we're rolling up our sleeves and solving for it. This brings real world application directly to you.

• Think boldly in an environment that has real impact

• Get hands-on with a real-world marketing challenge

• See how your peers would tackle the challenge

• Participate in fun, friendly competition with peers

• Connect more meaningfully with other marketers, not just in a chat widget

• Engage in a high-energy, dynamic team collaboration (cameras and mics on!)

• Experience a fully interactive event without leaving your home or office

RSVP

February 3 & 5, 2025 | Virtual | 12pm - 2pm ET
Be part of a highly memorable, interactive virtual learning experience while also supporting EmpowHERto's amazing work.

• We can accommodate up to two teams per university/college

• Each team must contain a maximum of five persons

• Certification of attendance/experience can be requested post registration process

• Hackathon will have two winning categories. 1) The panel judges vote 2) The peoples vote

• All teams will be added to the TOFU.AI 2026 global leader board upon completion based on total points accrued

Space limited to 10 teams.

Team registration closes on January 16, 2026, or once the first ten teams have signed up — whichever comes first.